Driving Brand Growth Through Strategic Storytelling, Media, and User Experience

I’m Maddi—a creative marketing leader with 7 years of experience in digital marketing, brand storytelling, and media production. I specialize in helping mission-driven brands connect with their audience through powerful visuals, engaging UX, and high-converting content.

A Bit About Me

As a Creative Marketing Manager, I lead teams with both strategic vision and empathy. With seven years of experience in digital marketing, UX/UI, media, and branding, I help mission-driven brands build trust and scale their impact.

I blend design thinking with narrative storytelling and data-driven insights to create compelling brand identities and optimize digital experiences.

Outside the office, my passions for nature, film photography, reading, writing, music, and storytelling inspire my creative leadership.

Creative Strategy & Leadership

Creative Strategy & Leadership

  • I translate brand values into clear, scalable creative strategies that connect with the right audiences across platforms.

  • I work closely with designers, developers, videographers, writers, and leadership to bring ideas to life—guiding teams with curiosity, clarity, and respect.

  • I pair empathy with insight, using CRO strategies, A/B testing, and audience behavior data to guide creative decisions that drive growth.

  • Whether it’s a social post, landing page, or branded video series, I focus on telling stories that build trust—especially in industries where trust is everything.

Leading a full-time content specialist + freelancers

Built new brands from the ground up (naming → launch)

8 brands in behavioral health & addiction treatment

Boosted conversions, website traffic, & admissions through strategy-led design

Featured Work

  • Renaissance Recovery

    Addiction Treatment Center in Southern California
    Creative Direction • UX/UI Design • Social Media • CRO • Branding • Media Production • Graphic Design

    View Case Study

  • Gratitude Lodge

    Luxury Detox & Residential Treatment Centers in Southern California
    Creative Direction • UX/UI Design • Social Media • CRO • Branding • Media Production • Graphic Design

    View Case Study

  • California Detox

    Luxury Detox & Residential Treatment Center in Laguna Beach, CA
    Creative Direction • UX/UI Design • Social Media • Branding • Media Production • Graphic Design

    View Case Study

  • Connections Mental Health

    Mental Health Treatment Facility in Southern California
    Creative Direction • Graphic Design • UX/UI • Social Media • Branding • Media Production

    See Social Media

  • Renaissance Recovery - Florida

    Addiction Treatment Center in South Florida
    Creative Direction • Branding • Graphic Design

    See Photos & Videos

  • The District Behavioral Health Group

    Parent Brand for Multi-Facility Behavioral Health Network
    Creative Direction • Branding • Graphic Design

    See CRO

  • The District Recovery Community

    Sober Living & Long-Term Recovery Support Program in Southern California
    Creative Direction • Social Media • Branding • Graphic Design

    See Creative Direction

  • Ohio Recovery Centers

    Addiction Treatment Program Serving the Midwest
    Creative Direction • Social Media • Branding • Graphic Design

    Click Here

  • Sebastian James

    Country & Blues Musician & Recording Artist
    Creative Direction • Graphic Design • Social Media • Branding • Media Production

    Click Here
View Full Portfolio

Tools I Use

To bring ideas to life, I rely on a wide range of tools—blending creativity, strategy, and streamlined execution. I use Adobe Creative Suite, Figma, and Canva for visual design, and prefer DaVinci Resolve for high-quality video editing.

My workflow is supported by tools like Slack, Monday, Google Drive, and Microsoft Office, ensuring efficient communication and collaboration.

On the digital marketing side, I manage content and campaigns through Meta Business Suite, TikTok Business Suite, YouTube Studio, Hootsuite, Google Analytics, WordPress, Elementor, SEMrush, and VWO for conversion optimization.

  • "Maddi brought my social media to life at the very start of my music career. She captured my first EP launch with incredible photo and video work, from shooting in-studio in Nashville to directing the visual vibe of my brand. Her creativity and vision helped shape how I introduced myself to the world as an artist."

    Sebastian James - Musician

Contact me.

madisonpayan@gmail.com
(972) 989-8655